TED
TRT 3:45

ADS WORTH SPREADING

Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising -- to highlight the ads that people want to see and share with their friends. An ad worth spreading is a short way of communicating an idea. What makes these ideas powerful is that they have a life of their own; an idea can reset someone’s worldview and even begin a domino effect as they pass it on to friends.